Chili's in Portobello Road


What do the people of Portobello Road need more than an extension of antiques and vintage? Date night. Portobello Road is nestled next to Notting Hill, a borough made famous in a Hugh Grant love movie, but that love seems unrequited by Portobello Road. Chili’s is the answer. Yes, there are plenty of restaurants and bars in the area of Portobello Road, but its missing that place where you can go with your partner and have a 2-for-20, or whatever that would equate in pounds, and a relatively inexpensive margarita. Chili’s Bar and Grille has everything that the dining and bar scene in Portobello Road is missing. A friendly environment that offers a change in pace from the eccentric and eclectic personality of the streets. Everywhere in the borough is paved with vintage shops and stores, which are accompanied with creative and unique eats—crepe shops, gastropubs, pizzarias, and other out-of-the-box dinner scenes. A Chili’s offers a refreshing break from the hip and a return to the normal. The main appeal of Chilli’s Bar and Grille are its deals, reasonably priced and tasty food and drink, friendly atmosphere and—arguably most important—molten chocolate cake.

Picture it now: two parents, after a long day of picking up their children from school and football practice just want to split a meal and have a drink, but aren’t willing to pay an obscene amount. Bam! They see a Chili’s and they’re instantly intrigued. They’re able to get two entrees for twenty pounds and split a signature Chili’s margarita, then finish their meal with a large helping of chocolate cake, topped with ice cream and magic shell. Magic shell varies on location. Portobello Road is a likely choice for a Chili’s location because it isn’t in an extremely high cosmopolitan area and therefore won’t cost an arm and a leg for rent, but it still brings in huge and heavy foot traffic. The Portobello Road Market happens every Friday and Saturday of the week and attracts almost two thousand people. The only thing people want after a long day of bargain hinting and selling their antiquities is a nice cocktail and some Cajun chicken pasta. The area also has plenty of children because, as stated before, it’s predominantly a family neighborhood. Children would be attracted to Chili’s for its simple-yet- delicious kids’ menu. Additionally, at every table Chili’s has handheld gaming devices that would bring in great revenue—seeing as how they cost $1.00 per game and parents will pay as much as they can to keep their children busy and distracted.
"There's no normal places to eat, it's only a niche market of food that you don't want all the time" said Savannah Depew, loyal Portobello resident.
"I've never had a Chili's but, from how you described it, I want one" said Matthew Crumpley. Matthew did not want his photo taken.
Savannah and the market


A Chili’s in Portobello Road would be a lucrative stepping stone in transitioning the restaurant into the U.K. and then greater Europe. As Portobello Road is a small town in between two larger, more opulent boroughs, thus it would appeal to all different socioeconomic backgrounds; its inexpensive cuisine can bring families of all sizes that are looking to save money. On that same note, it’s perfect for families of a more comfortable income, looking to have a date without breaking the bank. Chili’s unique environment is like a cross between London’s popular Garfunkel’s restaurant and O’Neill’s Pub because; yet, it’s food tastes better at a lower price, which is something all Londoners can get behind.
Most of the restaurants in Portobello Road are Italian, too

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